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May 2022

Market Update: Digital Marketing & E-commerce Q1 2022


The 2022 Digital Marketing & E-commerce first quarter opened the year with a YoY Q1 drop of 23.6% in deal count. The quarter also started with a significant drop of 67.4% in capital raised which correlates to the global rise in interest rates to fight against inflationary pressures. Additionally, the Russian-Ukrainian war has canceled or postponed transactions that had geographical and client exposure, outsourcing capabilities, or political/economical involvement in the region.

Digitalization is strong and e-commerce remains a top priority in the business strategies of large local and global retailers pushing for a seamless omnichannel experience for its customers. AI, Data Analytics, Customer Experience, and Automation are key verticals that are being exploited to maximize return.

7MA has completed numerous M&A transactions for companies with digital marketing and E-commerce service providers. 7MA has developed unparalleled deal expertise and knowledge of the industry trends, valuation trends, and most active strategic and financial buyers. Please get in touch with Mark Landry, Sydney Scadden, or Lucas Cerbelli if you would like to learn more about Digital Marketing & E-commerce.

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