Union Acquired By Valtech

Sellside advisor to Union

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7 Mile Advisors Acts As Sellside Advisor To Union, a Performance Marketing and Creative Agency, On Their Acquisition By Valtech

The acquisition will help Valtech to further expand their marketing services in the North American region.

CHARLOTTE, NC – Union, a Charlotte, NC-based performance marketing and creative agency, was acquired by Valtech, a global business transformation company. 7 Mile Advisors acted as the exclusive sellside advisor to Union throughout the transaction. 

“Union is another example of 7 Mile’s focus on Digital Agencies who have the increasingly sought-after mix of performance marketing and creative capabilities. We are excited to close another transaction with Valtech so soon after the Absolunet deal, and we are grateful to have helped guide the Union team to this exciting outcome”, commented Andy Johnston, Partner at 7 Mile Advisors.

“We are delighted to be welcoming Union into the Valtech fold in at a time where our clients are increasingly demanding services that support the entire customer experience journey. Together we will transform how our clients build relationships with their customers by providing end-to-end technology and marketing services with measurable impact,” said Olivier Padiou, CEO at Valtech.

Relentless creativity fueled by data is the mainstay of the award-winning American agency, Union has invested heavily in elevating their creative and data capabilities in recent years. Those new capabilities are now integrated with the rest of the agency and help it deliver omnichannel campaigns that produce memorable, measurable, and repeatable results for its customers.

“For over 20 years Union has been on a mission to deliver great work for our clients and to create an amazing place where talented and passionate people can thrive. By joining Valtech, we take a big step forward in achieving this mission as we enter our next exciting chapter. We are thrilled to become part of a group with such great and diverse talent,” said Banks Wilson, President at Union.

7 Mile Advisors is pleased to have completed over 20 successful transactions in the past 12 months in the Technology and Business Services ecosystem, many of those in the Digital Marketing space. As the need for digital transformation continues to drive M&A the team at 7 Mile is prepared to assist business owners looking to pursue strategic opportunities both on the buyside and sellside. For more information about 7 Mile’s services and areas of expertise visit www.7mileadvisors.com. 

About 7 Mile Advisors

7 Mile Advisors provides Investment Banking & Advisory Services to the Business Services and Technology Industries globally. 7 Mile Advisors advises on M&A and private capital transactions, and provides market assessments and benchmarking. As a close-knit team with a long history together and a laser focus on our target markets, 7 Mile Advisors helps its clients sell companies, raise capital, grow through acquisitions, and evaluate new markets. All securities transactions are executed by 7M Securities, LLC, member FINRA / SIPC. For more information, including research on the M&A markets, visit www.7mileadvisors.com.

About Union

Earlier this year, Union celebrated its 20 year anniversary. The agency was formed as a web design firm, later pivoting to a digital marketing agency and then evolved again into a creative and performance marketing agency. Today the agency creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. The agency specializes in travel & tourism, health & wellness, and food & beverage brands. Obsessed with data-driven performance, Union believes every marketing dollar should be viewed as an investment and they prove the ROI of their work with quantifiable data. 

About Valtech

Valtech is a global business transformation company that delivers innovation with purpose. We enable our clients to anticipate tomorrow’s trends and connect more directly with consumers in their digital and physical spaces, optimizing time to market and return on investment. With strong experience in design, technology and marketing, our passion is to address our clients’ transformational business challenges. We reimagine the customer journey and build new connected experiences, put data to work for businesses in this new era, and help our clients transform their operations.