Overdrive Interactive Acquired By Capitala Group
Sellside Advisor to Overdrive Interactive
7 Mile Advisors Announces Overdrive Interactive Has Been Acquired By Capitala
CHARLOTTE, NC – Overdrive Interactive (Overdrive), an award-winning digital marketing agency that delivers customized brand-building marketing programs that yield measurable insights to its customers, has been acquired by Capitala Group (Capitala), a leading asset management firm that has been providing individually tailored, private credit and private equity capital to lower- and middle-market businesses throughout North America for over twenty years.
7 Mile Advisors acted as the exclusive sellside advisor to Overdrive throughout the transaction.
“Overdrive has been a leading digital agency for many years. 7MA hopes this next leg of the journey with Capitala will create even more opportunities for growth,” commented Leroy Davis, Partner, 7 Mile Advisors.
Founded in 2001, Overdrive Interactive has developed into an integrated digital shop that delivers brand building, customer acquisition, and lead generation programs utilizing search marketing, social media marketing, online media buying, MarTech and analytics, and world-class creative services.
Overdrive’s CEO Harry Gold stated, “This partnership is a huge step in the evolution of Overdrive Interactive. We are very excited about everything Capitala brings to the table to fuel our growth both organically and by way of acquisitions. Choosing Capitala was a no brainer.”
7 Mile Advisors has been at the forefront of the evolving digital customer journey, advising companies such as Absolunet, Modernist Studio, DemandGen, and Something Digital, as they partner with leading strategic buyers to bolster services around digital commerce. For more information on M&A trends around digital commerce, or to find out more about 7 Mile’s transaction experience, visit www.7mileadvisors.com.
About 7 Mile Advisors
7 Mile Advisors provides Investment Banking & Advisory Services to the Business Services and Technology Industries globally. 7 Mile Advisors advises on M&A and private capital transactions, and provides market assessments and benchmarking. As a close-knit team with a long history together and a laser focus on our target markets, 7 Mile Advisors helps its clients sell companies, raise capital, grow through acquisitions, and evaluate new markets. All securities transactions are executed by 7M Securities, LLC, member FINRA / SIPC. For more information, including research on the M&A markets, visit www.7mileadvisors.com.
About Capitala Group
Capitala Group is a leading asset management firm that has been providing individually tailored, private credit and private equity capital to lower- and middle-market businesses throughout North America for over twenty years. Since our inception in 1998, Capitala has invested over $2.1 billion into small businesses and strives to make an impact through responsible investing and a unified mission to support ESG initiatives. We seek to partner with strong management teams to create value and support growth through strategic partnerships, operational expertise, and a shared vision for success. For more information, definition and details visit Capitala Group’s website at www.CapitalaGroup.com.