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September 2021

Market Update: Digital Marketing & E-commcere – Q2 2021


The deal markets in the Digital Marketing & E-commerce industries remain hot as buyers continue to show interest in the industry to capture the market tailwinds of consumer behavior. We expect the underlying M&A trends in the industry to continue, given the evolution of consumer behavior over the past year.

The second quarter recorded 43 deals; a slight decrease compared with Q1 2021. Deal volumes and valuations remain high as strategic and financial buyers remain aggressive in acquiring digital marketing and e-commerce service providers.

The E-commerce industry continues to break records with the continued shift in consumer behavior over the past twelve months. Organizations like Amazon, Instagram, Facebook, Shopify, Etsy, and Nike continue to break records and capitalize on the shift of consumer behavior online. Nike has been on the forefront of this shift in consumer behavior and grew its online sales by 50% in Q4 2021 over the prior quarter. E-commerce now represents 21% of the company’s overall revenue. Shopify also continues rapid growth with a 57% increase in revenue for Q2 2021 over the same period last year.

7MA has completed numerous M&A transactions for companies with digital marketing and e-commerce service providers. 7MA has developed unparalleled deal expertise and knowledge of the industry trends, valuation trends, and most active strategic and financial buyers. Please get in touch with Mark Landry or  Sydney Scadden if you would like to learn more about Digital Agencies & E-commerce.

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