May 2019

Consumer Digital Marketing Landscape – Q2 2019

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Consumer behavior has changed tremendously over the past 10 years, contributing to the vast shifts in digital marketing technology during that time. Consumers are more influenced by the values and convenience of a brand or product, than the brand itself.

Digital marketing companies are now tasked with communicating those values and attributes, providing the best strategies and capabilities to make a more connected, user friendly experience for B2B and B2C companies. To better understand the effects consumers are having on brands, and digital marketers, we took a deeper dive into the M&A market of digital marketing to discover how consumer behaviors are affecting technology, advertising, consulting, and big consumer product goods and retail companies.

Within this ecosystem we focus on:

(1) Trends

(2) Top Players

(3) M&A Activity