DemandGen Acquired by BDO
Sellside Advisor To DemandGen
7 Mile Advisors Acts as Exclusive Sellside Advisor to DemandGen in Their Sale to BDO
Marking 7 Mile’s 45th Digital Services Transaction
CHARLOTTE, NC — DemandGen International, Inc. (“DemandGen”), a leading provider of digital marketing strategy and technology services, has been acquired by BDO USA, LLP (“BDO”), one of the nation’s leading accounting and advisory firms. This combination will further strengthen and expand the broad range of services and solutions within BDO Digital, LLC (“BDO Digital”), an advisory business that helps middle market and enterprise organizations harness innovation and capture the full power of technology to drive growth.
7 Mile Advisors acted as the exclusive sellside advisor to San Francisco-based DemandGen, who has been a digital marketing pioneer within the Adobe, Oracle, and Salesforce ecosystems for 15 years. This transaction marks 7 Mile’s 45th Digital Services Transaction and their second Transaction with BDO in the past two years.
“7 Mile was a trusted partner throughout the process. We appreciated their professionalism, leadership, and friendship, and know the ultimate success of the transaction came down to their industry experience and efficient process,” commented David Lewis, DemandGen CEO.
7MA is grateful to have assisted the DemandGen team on this leg of the journey. Today’s rapidly changing digital environment is ripe for the combined capabilities of DemandGen and BDO Digital.
Founded in 2007, DemandGen delivers digital marketing consulting to the world’s largest and top performing marketing teams, providing a suite of innovative digital transformation services that drive growth and revenue, and enhance customer engagement and loyalty. DemandGen’s talented and passionate team delivers the tools, knowledge, and hands-on support to help clients use marketing and sales technology as a power center for success.
“Especially now, all businesses must be able to digitally transform – and fast. As we grow alongside our clients, combining with BDO Digital allows us to expand our scope of capabilities, resources, and geographic reach, and collaborate with an expert team of like-minded partners and professionals across all industries,” said David Lewis, founder and CEO of DemandGen. “We take great pride in the relationships we’ve built, and I look forward to collaborating on new opportunities for our clients and employees alike.”
Through close collaborations with organizations such as Adobe, Oracle, Salesforce, and others, DemandGen offers a broad portfolio of marketing automation, CRM, and technology services, and has performed more than 600 engagements over the last 13 years. With this expansion, DemandGen’s existing solutions and relationships bring new opportunities to BDO Digital around marketing technology and consulting for existing and potential BDO clients.
“The unforeseen challenges facing businesses over the past year pushed leaders to quickly prioritize digital transformation. The role of CMOs and other key marketing decision makers in identifying products, services, and processes that capitalize on these accelerated opportunities for growth has never been more important,” said Jay Duke, national Managing Partner for Advisory Services at BDO USA. “The addition of DemandGen will enhance BDO Digital’s marketing technology and advisory capabilities so we can continue to help our clients evolve and to adopt new methods and technologies for driving growth. I want to officially welcome the award-winning team of professionals at DemandGen to the BDO Digital team as we continue to help our clients achieve future-proof organizational resilience.”
As the customer journey pushes towards a digital landscape, the need for digital marketing capabilities will continue to drive M&A appetite in the market, both from strategic and financial investors. 7 Mile Advisors’ Tech-enabled Business Services background, coupled with the Consumer team’s deep understanding of the shifting customer journey, expertly positions the firm to serve marketing technology companies who are looking for growth opportunities. For more information on M&A trends in the IT Services and Consumer ecosystems, visit 7mileadvisors.com.
About 7 Mile Advisors
7 Mile Advisors provides Investment Banking & Advisory Services to the Business Services and Technology Industries globally. 7 Mile Advisors advises on M&A and private capital transactions, as well as provides market assessments and benchmarking. As a close-knit team with a long history together and a laser focus on our target markets, 7 Mile Advisors helps its clients sell companies, raise capital, grow through acquisitions, and evaluate new markets. All securities transactions are executed by 7M Securities, LLC, member FINRA / SIPC. For more information, including research on the M&A markets, visit www.7mileadvisors.com.
About BDO Digital
A subsidiary of BDO USA, LLP, BDO Digital, LLC, provides a holistic portfolio of technology and transformation services and solutions, tailored by industry and designed for the middle market. The collaborative, cross-disciplinary team is comprised of more than 400 professionals, including digital strategists, systems integrators, data scientists, software developers, change management professionals and industry-specific advisors, who work together to solve clients’ immediate digital needs and unearth new opportunities to drive competitive advantage.
BDO Digital, LLC, a Delaware limited liability company, is a wholly-owned subsidiary of BDO USA, LLP. BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms.
About BDO USA
BDO is the brand name for BDO USA, LLP, a U.S. professional services firm providing assurance, tax, and advisory services to a wide range of publicly traded and privately held companies. For more than 100 years, BDO has provided quality service through the active involvement of skilled and committed professionals. The firm serves clients through more than 65 offices and over 740 independent alliance firm locations nationwide. As an independent Member Firm of BDO International Limited, BDO serves multi-national clients through a global network of more than 91,000 people working out of over 1,600 offices across 167 countries.
BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO Member Firms. For more information please visit: www.bdo.com.
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