The Custom Software Development market employs over 920,000 individuals in the US and totaled $155 billion according to Plunkett Analytics. Companies in all industries are deploying software at an ever increasing rate to improve operational efficiency. Cross-platform development tools, the rapid rise of AI and machine learning, and continuous development and deployment have driven efficiencies in the industry, reducing development time and costs while creating more powerful applications. Additionally, low-code and no-code application development platforms have seen increased demand, as it allows for end users to participate in the development process. Microsoft expects a record 500 million apps to be developed over the next five to ten years, which will undoubtedly drive growth in the Software Development industry.