It is expected that companies will increase spending on enterprise application software this year, due to ongoing digital migration, thereby, shifting more of their budget to software as a service. According to Gartner, the primary drivers of growth will be projects in digital business, blockchain, the Internet of Things and progression from big data to algorithms to machine learning to artificial intelligence.
- Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
- Current gross profit margin is less than the average of the last 3 years gross profit margins, indicating customer pricing power
- Current EBITDA margin exceeds the average of the last 3 years EBITDA margin, a condition that may attract new entrants