A significant transition in insurance underwriting practices are underway and accelerating. This transition is being driven by competitive forces to speed up their risk selection process and to differentiate themselves in their markets and with their distribution systems and customers. New sources of data and digital technology capabilities are increasingly being assessed, tested and implemented to generate new approaches to insurance risk selection. These new digital technology capabilities will bring to insurers real opportunity to improve customer experience significantly and better coordinate and refine pricing policies. Those insurers prioritizing research, testing and implementing of new digital underwriting approaches will be positioned well to meet new and dynamic market and consumer changes.