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June 2018

Digital Agency

Sectorwatch

M&A in digital marketing has shown resilience regardless of the doubts surrounding the GDPR. The momentum of the M&A in this sector is attributed to the continued shifts from traditional to digital marketing and the relevance of other online platforms with the need for new marketing and technology. AI is also expected to transform the sector in the form of personalized U/X, predictive analysis and image recognition.

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