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June 2018

Digital Agency


Sectorwatch

M&A in digital marketing has shown resilience regardless of the doubts surrounding the GDPR. The momentum of the M&A in this sector is attributed to the continued shifts from traditional to digital marketing and the relevance of other online platforms with the need for new marketing and technology. AI is also expected to transform the sector in the form of personalized U/X, predictive analysis and image recognition.

Industry Trends:

  • Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
  • Current gross profit margin is less than the average of the last 3 years gross profit margins, indicating customer pricing power
  • Current EBITDA margin is less than the average of the last 3 years EBITDA margins, which may signal further consolidation

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