The total global public cloud market is expected to grow to $178b in 2018 vs. $146b in 2017 and will continue to grow at a 22% compound annual growth rate (CAGR), according to a recent report by Forrester. Public cloud platforms, which represent the fastest growing segment, are anticipated to generate ~$44b of revenue in 2018 with roughly half of all global enterprises relying on public cloud platforms. Amazon Web Services (AWS), Google and Microsoft are forecast to capture 76% of all cloud platform revenue in 2018, expanding to 80% by 2020.
- Current revenue growth rate exceeds the average of the last 3 years, indicating that market momentum is increasing
- Current gross profit margin exceeds the average of the last 3 years gross profit margin, indicating supplier pricing power
- Current EBITDA margin exceeds the average of the last 3 years EBITDA margin, a condition that may attract new entrants