2020 was a particularly major year for the Business Advanced Analytics industry. COVID-19 dramatically changed the way enterprises evaluate and analyze data. Companies will no longer wonder if data visualizations improve analyses, but will instead focus on finding the best way to tell each data-story with the help of modern BI and analytics platforms. We expect M&A activity in the space to increase due to the strong growth in the industry and its fast evolving landscape. 2020 has seen deal count remain stable as compared to the previous year and rapid growth in the years prior.