An increased focus on an enterprise’s ability to make data-driven decisions using predictive analytics capabilities has been a major factor in the continuing growth of the advanced analytics market. The banking and financial services industry leads verticals that leverage advanced analytics, particularly due to an increased demand to reduce fraud, mitigate risks, and optimize processes. The retail and CPG sectors have also made significant strides in their ability to leverage data and apply advanced analytics to understand a more holistic perspective on consumer behavior and ways in which to most effectively target those consumers. North America (USA and Canada) dominates the advanced analytics market due to the developing technological advancements and growing adoption of AI. According to various research agencies the Advanced Analytics market is expected to continue to grow at a 20+% CAGR through 2023, and 7MA expects a continued, high-level of M&A activity in the near term.