Digital Agency

September 2018

Sectorwatch

The digital marketing landscape continues to evolve with the rise of AI-based marketing tools expected to be one of the biggest trend for 2018. Brands are increasingly using chatbots to provide marketing, sales and customer service. According to Grand View Research, The global chatbot market is expected to reach $1.23 billion by 2025. The remaining months in this year will likely see further shifts in this space as players respond to the changing competitive environment.

 

Industry Trends:

  • Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
  • Current gross profit margin is less than the average of the last 3 years gross profit margins, indicating customer pricing power
  • Current EBITDA margin is less than the average of the last 3 years EBITDA margins, which may signal further consolidation