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Uniguest Acquires Otrum

Uniguest Acquires Otrum

Buyside Advisor To Uniguest


CHARLOTTE, NC – Uniguest, a global leader in digital engagement technology to multiple end markets, has acquired Otrum, a digital engagement provider to the hospitality industry. Based in Oslo, Norway, Otrum AS delivers interactive TV and digital signage solutions allowing its technology to engage audiences through any digital surface and boasts over 2.5 million users per month. The acquisition will help to enhance Uniguest’s IPTV and digital signage offering in the hospitality industry. 

7 Mile Advisors was pleased to act as the buyside advisor to Uniguest and Atlantic Street Capital through the acquisition of Otrum. This marks the fifth transaction 7 Mile has facilitated for Uniguest, having previously advised on their acquisition of Planet eStream, Tripleplay, Touchtown, and ONELAN.

Tim Frye, Managing Director at 7 Mile Advisors, shared his thoughts on this transaction: “The teams at Uniguest and Atlantic Street Capital remain one of our strongest buyside relationships. We’ve enjoyed playing a role in the exciting growth and international expansion the business has experienced. The acquisition of Otrum is another great addition to Uniguest’s digital engagement capabilities and a strong fit with the Uniguest culture. It was a pleasure getting to know Stein and his team at Otrum and look forward to what they can do with Uniguest.”

Uniguest President and Chief Operating Officer, Matt Goche is delighted to add Otrum to Uniguest’s digital engagement platform offering, “Otrum is a superb addition to our business; a technology and a team we have been hugely impressed with over the years. Since meeting with Stein and the team we have learned so much more about their platform and their culture and feel this is a great fit with Uniguest. As we carefully integrate Otrum into our business we will explore opportunities to extend the reach of our entire offering into our combined client base, enhancing our solutions and our customers’ experience with us.”

Stein Surlien, Chief Executive Officer at Otrum AS will stay on with Uniguest after the acquisition, “There are few companies who have such an impressive array of clients, deep and lasting partnerships in their chosen markets, and as broad a range of technologies as Uniguest. To join this team was an easy decision, we believe in the vision of the Uniguest leadership team and are excited to be part of it. We have worked hard to build a great business and exceptional technology platform that we are rightly very proud of, and we are excited by the prospect of the coming together of our business with Uniguest.”

7 Mile Advisors has completed 15 transactions so far in 2022, serving clients on both the buyside and sellside. The industry-focused team is adept at assisting business owners in the technology and tech-enabled business services ecosystem sell their business, raise capital, or grow through acquisitions. The team anticipates activity to remain strong due to the impact of digital transformation across all end markets and are available to discuss your strategic initiatives. For more information visit www.7mileadvisors.com

About 7 Mile Advisors

7 Mile Advisors provides Investment Banking & Advisory Services to the Business Services and Technology Industries globally. 7 Mile Advisors advises on M&A and private capital transactions, and provides market assessments and benchmarking. As a close-knit team with a long history together and a laser focus on our target markets, 7 Mile Advisors helps its clients sell companies, raise capital, grow through acquisitions, and evaluate new markets. All securities transactions are executed by 7M Securities, LLC, member FINRA / SIPC. For more information, including research on the M&A markets, visit www.7mileadvisors.com.

About Uniguest

Uniguest is a global leader in providing connected technology solutions to enable those in hospitality, senior living, sports/stadiums, entertainment, retail, education, government, corporate, and enterprise to engage with their audience. Uniguest is highly focused on creating deep client relationships as shown by its most recent NPS (Net Promoter Score) score of 78. Uniguest supplies turnkey technology solutions that include hardware and software solution packages, professional services, system implementation, and 24/7/365 multi-lingual support.

The Uniguest family incorporates the Tripleplay, Touchtown, Janus, Onelan, Planet eStream, UCView, Volara, Reserva, and Sagely product brands. 

About Otrum AS

Otrum was founded in Norway in 1985. The company provides cloud management and control of over 180,000 smart TVs, and in addition, provides the digital signage solutions for over 1,000 sites. Otrum’s in-house Research & Development division enables the company to rapidly address changing market needs, additionally, with full control of our product IPR, we set the industry standards. Otrum interactive solutions are the market-leading solutions for functionality, stability, and ease of use – with over 3 million users per month. Otrum operates through a network of strategic regional partners placed throughout EMEA.

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