Sundog acquired by Perficient
7 Mile Advisors acts as the exclusive sell-side advisor to Sundog in their sale to Perficient
CHARLOTTE, N.C. — Sundog Interactive, Inc. (“Sundog”), a leading marketing and technology consulting firm delivering Salesforce solutions to the world’s largest industrial manufacturers, has been acquired by digital transformation consulting firm, Perficient, Inc. (NASDAQ: PRFT) (“Perficient”). Perficient serves Global 2000 and other large enterprise customers throughout North America, providing information technology, management consulting, and creative services.
7 Mile Advisors (7 Mile), a boutique investment bank specializing in Business Services & Technology, acted as the exclusive sell-side advisor to Sundog. The transaction marks 7 Mile Advisors’ 11th deal with a Salesforce consulting partner and 5th Businesses Services and Technology transaction so far in 2019. 7 Mile has successfully closed over 150 transactions, and continues to be active in the IT & Business Services space.
“What I appreciated most about the 7 Mile team is that they patiently took the time up front to really understand our business, people, go to market strategy, values, and culture. When we finally were ready to consider a deal, they worked hard to find not just a buyer, but the right buyer. 7 Mile was a critical partner for Sundog while we were working through the highly technical aspects of the deal, which lead to a desired outcome for both parties. It is an overwhelming process at times, but having a team like this working tirelessly on our behalf allowed us to arrive at precisely the place we were hoping”, said Brent Teiken, Sundog CEO.
The transaction broadens and deepens Perficient’s Salesforce consulting capabilities, bringing strategic marketing and technical delivery services focused on the manufacturing industry. Sundog’s team of approximately 100 consulting, technology, sales, and general and administrative professionals joined the Perficient team, bringing with them a strong concentration of strategic client relationships with Fortune 1000 customers within the manufacturing industry. Sundog leaders Brent Teiken, Eric Dukart and Johnathon Rademacher have joined Perficient in key roles.
“Perficient is well known for its expertise across many technology platforms, including Salesforce, and continues to be a key technology provider of marketing and sales cloud solutions,” said Teiken. “We’re thrilled to join the Perficient team, which is widely recognized as one of the largest and most capable digital transformation consulting firms in the country. The acquisition will accelerate our collective opportunities for continued growth and success within the Salesforce ecosystem.”
“We are excited to continue to strengthen our Salesforce consulting and digital marketing capabilities with the strategic acquisition of Sundog Interactive,” said Jeffrey Davis, Perficient’s Chairman and CEO. “Sundog Interactive’s marketing strategy, data and insights, and technology integration services are highly complementary to Perficient’s end-to-end digital transformation offerings. Adding specialized Salesforce capabilities aimed at accelerating results through smarter marketing further enhances our innovative cloud solutions and better serves our clients’ unique needs.”
The transaction combines Sundog’s expertise in bringing digital sales and marketing solutions to industrial manufacturers with complex dealer networks involving highly considered purchases, with Perficient’s extensive Global 2000 client list, providing significant opportunity for cross-selling synergies to accelerate mutual success. 7 Mile Director, Neil Churman noted, “The Sundog team’s unparalleled experience within the industrial manufacturing sector puts them in a unique position to continue to expand their services by leveraging Perficient’s client network and resources. We see digital transformation in the industrial sector as one of the fastest growing opportunities in IT services and believe that M&A activity in this space will only accelerate from here.”
About 7 Mile Advisors
7 Mile Advisors provides Investment Banking & Advisory Services to the Business Services and Technology Industries globally. 7 Mile Advisors advises on M&A and private capital transactions, and provides market assessments and benchmarking. As a close-knit team with a long history together and a laser focus on our target markets, 7 Mile Advisors helps its clients sell companies, raise capital, grow through acquisitions, and evaluate new markets. All securities transactions are executed by 7M Securities, LLC, member FINRA / SIPC. For more information, including research on the M&A markets, visit www.7mileadvisors.com.
About Sundog Interactive
Sundog Interactive is a Fargo, ND-based marketing and technology consulting firm. From marketing strategies to measurement, Sundog provides a roadmap for clients to personalize the customer experience, convert leads into revenue, predict marketing performance, and optimize their technology spend. No matter the challenge – marketing, sales, or business technology – Sundog provides the right skills and systems to bring one cohesive solution. For more information, visit www.sundoginteractive.com.
Perficient is the leading digital transformation consulting firm serving Global 2000® and enterprise customers throughout North America. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions. Their work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers, and partners; and reduce costs. Perficient’s professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Adobe Premier Partner, Platinum Level IBM business partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Advanced Pivotal Ready Partner, a Gold Salesforce Consulting Partner, and a Sitecore Platinum Partner. For more information, visit www.perficient.com.