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Freeborders (PLM) Acquired By Lawson

Freeborders (PLM) Acquired By Lawson

A Principal Of 7 Mile Advisors Acted As The Sell-Side Advisor to Freeborders In The Sale Of Their PLM Software Product To Lawson Software


Lawson Software (Nasdaq: LWSN) announced it had acquired the Product Lifecycle Management (PLM) software division of San Francisco-based Freeborders. With this acquisition, Lawson will deepen its enterprise software offerings for companies in the fashion industry. Freeborders will retain its existing technology outsourcing services, which are not included in Lawson’s acquisition.

PLM helps fashion manufacturing companies more quickly source the materials they need to move a product from design to production. By adding PLM capabilities to its portfolio of enterprise software offerings, Lawson could help companies establish processes that will enable them to cut the lead time from product concept to production to actual delivery to the retail store shelf.

The best-of-breed PLM solution developed by Freeborders was well-tested and proven in the fashion industry. The company served 79 PLM customers in the U.S., Europe and Asia.

Lawson Fashion PLM was initially available as a standalone product and Lawson later determined how the product fits with its core Lawson M3 Enterprise Management System for the fashion industry. “The Freeborders solution fills a gap we had in meeting our fashion customers’ overall supply chain needs,” said Bob McKee, industry strategy director, Fashion, for Lawson. “We now have a proven PLM solution that our customers can add easily and can work alongside our global fashion solutions.”

Lawson and Freeborders served several joint customers around the globe, including Hong Kong-based TAL Group. TAL is the leading manufacturer of men’s and women’s garments for the world’s leading brands. “This is good news for customers of Freeborders and Lawson,” noted Dr. Harry Lee, CEO of TAL Group. “It means companies like ours can look to one vendor for our enterprise software and product lifecycle management needs. It also means we will have the power of Lawson focused on the PLM product, given the strategic importance of the fashion industry to Lawson.”

“Leading solution providers who are focused upon the fashion industry continue to extend their solution footprints to deliver complete end-to-end business processes,” said Peter Bambridge, research director, Gartner, Inc. “For example, combining Product Lifecycle Management capabilities with backbone ERP systems can improve agility and speed of response by enabling tight integration between planning and execution, improving visibility across the entire collaborative supply chain and enabling the smooth flow of information from design through to delivery.”

Terms of the deal were not disclosed.

About Lawson Software

Lawson Software provides software and service solutions to 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Lawson’s solutions include Enterprise Performance Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online atwww.lawson.com.

A Principal of 7 Mile Advisors acted as the sell-side advisor to Freeborders.

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