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March 2021

Value-Added Resellers

Accelerated enterprise digital transformation efforts have produced the need for intricate software and customization solutions, providing favorable tailwinds for value-added resellers entering Q2 2021. Within this surge, there is a pronounced emphasis on security solutions, with spending on IT security solutions expected to outpace all other general IT spending in 2021. Simultaneously, competition in the sector will continue to increase as the shift to cloud and pricing transparency drives the cost of solutions down and direct vendor-to-customer sales compete with partner-providers.