Gartner has predicted worldwide public cloud spend to grow 18% in 2021, with 70% of organizations using cloud to increase cloud spending in the wake of COVID-19. For the full year of 2020, cloud infrastructure spending grew 33% to $142 billion. AWS has 31% of the market, followed by Azure at 20%, Google at 7%, and Alibaba Cloud at 5% according to Canalys report. Adoption of cloud computing has been a driving force for investment and M&A activity across the Technology & Software landscape. 7MA believes there will be a further spike in investment, resulting in future deal activity in the space in 2021.