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September 2019

Insurance Sales Tools & Digital Advice

According to the International Telecomms Union, over 50% of the global population, or 3.9 billion individuals, have access to the internet.  Importantly, each user is increasingly “connected” due to the proliferation of mobile and wearable devices. Given the increased penetration of smart devices in our lives, it should come as no surprise that insurers and agents are looking for new and innovative ways to communicate with current and potential new customers.  This could be a simple coach app, which reminds users to eat healthier, or it could be an app that promotes better driving habits utilizing your phone’s GPS and accelerometers.  Such innovations create a virtuous cycle of improving the insured’s lifestyle, while improving the customer experience and allowing insurers vastly improved and ongoing communication with their policyholders.