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May 2018
Digital Agency
Sectorwatch
Digital marketing is continuously evolving, hence forcing marketing agencies to stay ahead of best practices and trends to maintain longevity. The role of digital agency will mature to empower and expand client skill set, thereby encouraging perpetual improvement and innovation with pristine methods of communication and tools to compare competitors.
Industry Trends:
- Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
- Current gross profit margin is less than the average of the last 3 years gross profit margins, indicating customer pricing power
- Current EBITDA margin is less than the average of the last 3 years EBITDA margins, which may signal further consolidation
