Digital marketing is embracing changing trends as internet advertising serves as the primary platform for most companies’ marketing. The global market for digital advertising and marketing is expected to exceed $523 billion by 2024, driven by increased digital media user base and rapid adoption of digital ad platforms. Growth in the digital advertising industry will continue alongside innovation.
- Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
- Current gross profit margin is less than the average of the last 3 years gross profit margins, indicating customer pricing power
- Current EBITDA margin is less than the average of the last 3 years EBITDA margins, which may signal further consolidation