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October 2018

Digital Agency


Sectorwatch

Digital marketing is embracing changing trends as internet advertising serves as the primary platform for most companies’ marketing. The global market for digital advertising and marketing is expected to exceed $523 billion by 2024, driven by increased digital media user base and rapid adoption of digital ad platforms. Growth in the digital advertising industry will continue alongside innovation.

Industry Trends:

  • Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
  • Current gross profit margin is less than the average of the last 3 years gross profit margins, indicating customer pricing power
  • Current EBITDA margin is less than the average of the last 3 years EBITDA margins, which may signal further consolidation

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