Currently, over 53% of the global population have access to the internet. Importantly, each user is increasingly “connected” given the proliferation of mobile devices, as well as traditional PCs. With the increased utilization of the internet, it should come as no surprise that the Digital Agency space is growing rapidly (+17% on average from 2014-2019 according to IBISWorld), as businesses look for new and innovative ways to communicate with their customers.
Current trends in the space revolve around the implementation of artificial intelligence, in the form of chatbots, which automate conversations with consumers through various communication channels. As a result of COVID-19, many consumers are establishing spending habits in the e-commerce space, which will ultimately drive growth in the Digital Agency space.