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April 2020

Digital Agency

Currently, over 53% of the global population – or 4.1 billion individuals – have access to the internet. Importantly, each user is increasingly “connected” given the proliferation of mobile devices, as well as traditional PCs. With the increased utilization of the internet, it should come as no surprise that the Digital Agency space is growing rapidly (+17% on average from 2014-2019 according to IBISWorld), as businesses look for new and innovative ways to communicate with their customers.

The impact of COVID-19 on the industry will most likely turn out to be positive, as many consumers are adopting e-commerce and other digital outlets to substitute for closed stores.