The CRM Software industry grew revenues at an average of 16.8% from 2014-2019, according to IBIS world. They expect the market size of CRM system providers to reach over $26 billion in the US in 2020. The increased digitization of consumer interaction through adoption of mobile platforms and social networking, as well as the use of behavioral analytics has fueled growth in the industry over the past couple of years. COVID-19 will further intensify the need for CRM deployment as many industries switch to digital outlets to interact with customers.