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April 2019

Cloud CRM Software

The CRM software industry is massive at an estimated $36B and is expected to grow in excess of 15% annually through 2020 according to IBIS World. Given the numerous avenues businesses can use to stay in touch with their customers a robust CRM solution is becoming increasingly important and growth is largely fueled by increased adoption of mobile platforms, social networking, convergence of data sources, the breakdown of traditional silos (sales, marketing, customer service, etc.), big data, behavioral analytics, and increased demand for collaboration.