The Advanced Analytics sector continues to grow and evolve as the ability to capture massive amounts of data expands. Analytics tools are evolving to be more powerful and at the same time more widely available. While this is enabling users to form insights around increasingly large data sets, more importance is being placed on the quality and integration of said data. 95% of executives currently report that they don’t trust their data. A strong Q4 2021 is anticipated in terms of M&A activity.