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January 2022

Market Update: Digital Marketing & E-commerce Q4 2021


The 2021 Digital Marketing & E-commerce fourth quarter closed the year with a drop of 19.7% in deal volume compared to the previous quarter but recorded a robust 42.8% YoY annual growth. Similarly, the M&A transaction value accelerated at an 8.8% 10-year CAGR accumulating 1,350 completed deals in 2021 establishing a new all-time record.

Sellers were also motivated by higher multiples and strong optimism in the market as strategic and financial buyers continue to seek organic and inorganic growth through the acquisition of Digital Marketing & E-commerce providers, especially those with strong cloud and data analytics partnerships.

7MA has completed numerous M&A transactions for companies with digital marketing and E-commerce service providers. 7MA has developed unparalleled deal expertise and knowledge of the industry trends, valuation trends, and most active strategic and financial buyers. Please get in touch with Mark Landry, Sydney Scadden, or Lucas Cerbelli if you would like to learn more about Digital Marketing & E-commerce.

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