In this episode of Deal Talk with 7MA, 7 Mile partner Leroy Davis talks with Barry Jacobson, insurance executive with Paradigm Partners who has over 40 years of experience in the insurance industry. Before accepting his current position with Paradigm Partners, Barry spent years in product development and ran the U.S. life insurance business for Travelers.

Topics Leroy and Barry discuss on this episode:

• challenges the life insurance industry has faced in the direct-to-consumer market
• pitfalls of direct-to-consumer online sales and the difficulties involved with offering insurance at a lower price online
• how new technology and innovation in DNA collection is helping the insurance industry collect more data on applicants
• why lead-generation may be the biggest obstacle facing the direct-to-consumer market and how technology firms cracking the code