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Consumer M&A Watch – July 2021 Coverage

By Carolina D'Alencon | July 29, 2021

Digital Signage Edition –  July 2021

Actionable intelligence for leaders in the Consumer Products and Retail industry

COVID-19 has had a beneficial effect on the Digital Signage industry. On the Out of Home Advertising (OOH) side, three out of five consumers said they would look to OOH ads to inform their shopping decisions with news of sales and discounts. Retailers are embracing innovations in technology to enhance the digital shopping experience. Retail displays continue to evolve, and the future holds exciting technology for brands looking to push the envelope.

7 Mile Advisors has completed several transactions within the Digital Signage industry. Most recently, 7MA represented Uniguest, a cybersecurity technology specialist with a customer-centric approach to providing fully managed engagement technology solutions, on its acquisition of Tripleplay, ONELAN, and Touchtown. Our extensive experience in the sector is led by Mark Landry, a Managing Director with an impressive career with Unilever spanning more than 20 years. Mark provides us with valuable insights into the M&A market, active investors and strategic buyers, and valuation trends.

Over the past year, Consumer stocks have been lagging behind the S&P 500. Consumer stocks are around 20% higher YoY compared to 35% higher in the S&P 500. Revenue multiples are around 5x and EBITDA multiples are around 15x. The 7MA Consumer Index consists of digital and traditional consumer players.

The Download

The best articles from around the web for Consumer Products & Retail industry leaders

Transaction Talk

Insights and intelligence on recent notable industry transactions​​​​​​

​​​​Spectrio, one of the nation’s leading providers of customer engagement technology, announced that it has acquired Automotive Broadcasting Network (ABN), an auto dealership digital signage company based in Jacksonville, Florida. With the addition of ABN’s client base to Spectrio’s footprint in dealerships, auto care, and aftermarket retail, Spectrio is now the largest digital signage software provider in the automotive industry “We are excited to bring on the ABN team as we accelerate Spectrio’s campaign. Their deep understanding of the complex and ever-changing needs of the automotive industry will be an unparalleled resource for our internal teams and our automotive clients,” said Dax Brady-Sheehan, CEO. The terms of the deal were not disclosed.

Spectrio also announced that it has acquired Enplug, a digital signage company based in Culver City, California. The acquisition enhances Spectrio’s robust digital communications platforms, adding enterprise-level management features to meet the needs of global organizations, as well as expands integrations to enhance the customization of brand communications. Enplug’s plug-and-play digital signage solution features an intuitive online content management interface that integrates with many social media, corporate brand, team communications, and utility applications. The software platform includes enterprise-level security, automation, and management features as well as content approval workflows that allow anyone in the organization to contribute content without affecting brand integrity. “Enplug has a remarkable reputation for its flexible and innovative digital signage platform that is easy to manage and scale for global brands,” said Daniel Babb, Chief Technology Officer at Spectrio. “We are excited to add Enplug’s unique multi-level content creation and interactive communication capabilities to Spectrio’s suite of customer engagement technology solutions.” The terms of the deal were not disclosed.

VITEC, a worldwide leader in IP video streaming solutions, announced the strategic acquisition of Exterity Limited, the award-winning, market-leading provider of integrated IPTV, digital signage, and user engagement technologies. The move signals VITEC’s intention to accelerate growth and strengthen its leadership position, with natural technology and customer synergies between the two companies that will enable VITEC to extend its reach into new geographies, market verticals, and partners. Exterity CEO Colin Farquhar, who will remain a central part of the leadership team of the combined company, said: “In bringing together VITEC and Exterity, we will be able to offer a wider range of best-in-class products, solutions, and services to our customers. VITEC’s product portfolio, market strength, and company culture are the perfect fit for this next chapter in our IPTV growth, and I have complete confidence that we will be able to grow stronger together as more and more businesses deploy IP video streaming solutions across their enterprises. Exterity has established a large and loyal customer and partner base, with a number of organizations specifying solutions for global projects. Bringing together VITEC and Exterity enables us to take advantage of our combined technologies so that our customers will have a broader choice of market-leading IP video solutions to suit their needs.” The terms of the deal were not disclosed.

See our latest Sectorwatch research reports for a comprehensive list of Consumer industry M&A activity and valuation trends.

About 7 Mile Advisors

7MA provides specialized Investment Banking & Advisory Services to the professional service firms in the Consumer Products & Retail industries. We help our clients determine the right strategic partners for their businesses, transition ownership, raise capital, grow through acquisitions, and evaluate new markets. We advise our clients on M&A and private capital transactions, and provide unique market insights. Our team brings experience and energy to all of our engagements, with a focus on helping our clients navigate a changing marketplace.

To learn more about how 7 Mile Advisors can help you evaluate and execute on strategic M&A or private capital alternatives for your business, please visit our website


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