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CHARLOTTE, NC - Propelics, an expert in transformative mobile strategy and world-class Apps, announced that it has been acquired by Anexinet, Inc., a highly acclaimed services provider of digital transformation solutions including the design, build, and support of digital applications and platforms. Anexinet is owned by Marlin Equity Partners, a well-respected private equity group with a focus on investing in and growing top-tier Tech-enabled business services companies, and those that operate in various other sectors.
Founded in 2011, with its headquarters in San Jose, CA, Propelics has developed a reputation in today’s market as a visionary and thought leader in enterprise mobility. The company's proven methodology fast-tracks enterprise customers for mobile success by helping them develop mobile strategies, tackle new technologies, and build attractive, intuitive mobile applications that simplify business processes and enable more engaging and productive mobile interaction.
With deep expertise and broad capabilities including digital transformation, customer engagement, analytics and automation, cloud enablement, and enterprise modernization solutions, Anexinet is positioned as an end-to-end transformative technology solutions provider to many of the world’s largest enterprises. The company continues to grow at an impressive rate due to its focus on delivering powerful, innovative solutions that generate intelligent insights and increase efficiency across the enterprise. Anexinet acquires Propelics in an effort to increase the depth of its expertise related to mobile-specific strategies and solutions while remaining aligned with its strategic focus on enterprise modernization.
“Propelics has been focused on solving the critical needs of organizations to drive more intelligent engagement with their key stakeholders by utilizing advanced mobile applications to deliver measurable improvement in employee productivity, customer satisfaction, and revenue growth,” said Brad Hokamp, CEO, Anexinet. “By combining Anexinet’s digital and analytics capabilities with Propelics’ enterprise mobility solutions, we can now offer our customers a more comprehensive and compelling platform to enable their digital business transformation.”
“We have been focused on the high growth enterprise mobility market, and we recognized that our customers’ digital business needs were also expanding more broadly into emerging technologies, consumer omni-channel engagement, as well as the cloud and advanced analytics,” said Adam Bookman, Co-founder and Partner at Propelics. “We merged with Anexinet to help us address our clients’ growing digital business transformation requirements.”
This acquisition marks yet another Digital Transformation and Enterprise Mobility transaction completed by 7 Mile Advisors. It also marks the second transaction completed as a partner to the leadership team of Propelics, a group that has proven the ability to start a business, grow it to a level of scale that attracts strategic acquirers, and transact with a goal of accelerated growth alongside a larger partner. As M&A experts within the Tech-enabled Business Services ecosystem, 7 Mile Advisors has assisted clients in various sub-sectors achieve their growth and liquidity goals through the execution of over 100 successful transactions since 2008. 7 Mile Advisors’ focus allows for deep insight and knowledge of M&A activity in the ecosystems in which it plays, much of which is described in over 100 unique, and sector-specific research reports. Additionally, 7 Mile Advisors regularly releases blogs to disseminate market insights including our most recent post titled, Enterprise Mobility; we invite readers to reach out with any questions or explore our recent research for additional information on the Mobile sector.
About 7 Mile Advisors
7 Mile Advisors provides Investment Banking & Advisory Services to the Business Services and Technology Industries globally. 7 Mile Advisors advises on M&A and private capital transactions, and provides market assessments and benchmarking. As a close-knit team with a long history together and a laser focus on our target markets, 7 Mile Advisors helps its clients sell companies, raise capital, grow through acquisitions, and evaluate new markets. All securities transactions are executed by 7M Securities, LLC, member FINRA / SIPC. For more information, including research on the M&A markets, visit www.7mileadvisors.com.
About Propelics, Inc.
Propelics is focused on creating mobile strategies and world-class Apps for the Enterprise by helping great companies reimagine, refine, and reinvigorate their business processes, systems, and data to enable more engaging and productive interactions with customers, partners, and employees through mobile devices. Propelics doesn’t just mobilize business processes, it transforms them to help clients get ahead—and stay ahead—of the competition.
Propelics solutions start with the understanding that today's mobile ecosystem demands a new way of thinking. A novel approach. By starting with developing an effective mobile strategy, the company is able to deliver high-value solutions that various areas within an enterprise, including increased productivity and employee satisfaction, and a more personal engagement with customers and partners. As mobile advisors, Propelics cuts through the minutia and market hype to create value and drive growth.
The company’s leadership team has over 60 years’ combined experience working with enterprise customers to tackle new technologies and develop a mobile strategy in context with their existing goals, culture, and architecture. Propelics enables their enterprise clients see their business anew by delivering transformative apps in record time. For more information please visit https://www.propelics.com.
Anexinet (www.anexinet.com) specializes in helping companies design, build, and run their digital applications and platforms. For 20 years, Anexinet has delivered intelligent insights, customer engagement and enterprise modernization solutions that drive impactful business outcomes. Partner with Anexinet to be your Digital Architects, so you can focus on your core business.
About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $6.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 120 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit www.marlinequity.com.