Digital Agency

June 2017

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Sectorwatch

The digital marketing industry never slows down according to iScribblers’ CEO, Priyanka Desai. The growth channels, marketing strategies and customer acquisition tactics are constantly evolving and the steady rise of social web has given birth to several new channels and formats to reach out to the target audience.  

Industry Trends:

  • Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
  • Current gross profit margin exceeds the average of the last 3 years gross profit margin, indicating supplier pricing power
  • Current EBITDA margin exceeds the average of the last 3 years EBITDA margin, a condition that may attract new entrants