The CRM software industry is massive at an estimated $36B and is expected to grow in excess of 15% annually through 2020 according to IBIS World. Broad industry drivers include increased adoption of mobile platforms, social networking, convergence of data sources, the breakdown of traditional silos (sales, marketing, customer service, etc.), big data, behavioral analytics, and increased demand for collaboration.
- Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
- Current gross profit margin exceeds the average of the last 3 years gross profit margin, indicating supplier pricing power
- Current EBITDA margin is less than the average of the last 3 years EBITDA margins, which may signal further consolidation