The business intelligence market is expected to grow to US$22.8 billion by 2020, according to Gartner. The forecasted industry growth is complimented by continued innovation in artificial intelligence (AI), cloud, internet of things (IoT), and business applications that are redefining the enterprise IT landscape and have created an abundance of business data. Due to the volume and variety of data, business analytics has become an industry of high growth with significant M&A attention. Business analytics is being used to make various meaningful business decisions that deliver increased revenues and/or decreased expenses.
- Current revenue growth rate is less than the average of the last 3 years, indicating that the market may be flattening or declining
- Current gross profit margin exceeds the average of the last 3 years gross profit margin, indicating supplier pricing power
- Current EBITDA margin is less than the average of the last 3 years EBITDA margins, which may signal further consolidation